Article by Andrew Jolly for NZFarmer

We often refer to the latent potential of “NZ Inc.” and the fact we do not tap into the full value of what New Zealand farmers produce and the way that they produce it.

Are bobby calves an opportunity that could add millions to our sector? I recently completed the Kellogg Rural Leadership Programme and my research project set about answering this question.


Turning bobby calves into a valued product